Q: Company/brand mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists. *
Q: Product/services positioning statement: This is like your company/brand mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.” *
Q: Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. *
Q: Who are your primary clients/customers? (Include age, location, interests, brands they like/buy, etc.) *
Q: What do you feel the primary differentiator is between you and your competitors? *
Q: Who are your local competitors or people with similar business models?
Q: What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand? *
Q: Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience. *
Q: What words would you use to describe your brand’s image? *
Q: List the top 5 brands you like or love AND what you admire about them. *
Q: What kind of props (if any) would you like to incorporate in your shoot?
Q: Inspiration: List websites, Pinterest boards, colors, look & feel that inspired your style or the look you are going for. Mood board PDFs, inspiration imagery - please email to email@example.com
Q: Colors & Mood * Please explain how you want these images to look: dark & moody, bright & airy, seasonal/holiday, etc. Please be as specific as possible.
Q: Are you interested in getting hair & makeup done for your shoot?
Q: Do you have any specific ideas in mind for your shoot? If so, please explain in detail.